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Business View Caribbean
some real possibilities out there. Hopefully, within the
next financial year, we’ll be able to announce some-
thing.”
Key to Elegant’s continued success will be its strict ad-
herence to its brand identity, coupled with its ability to
offer a range of amenities to suit the tastes of a broad
array of travelers. “We’re building a brand,” says Cha-
trani. “But we’re not a typical brand that has a cookie-
cutter approach. Each one of our properties within the
portfolio offers a different
experience: The House is
an adults-only property;
Turtle Beach is an all-inclu-
sive family product on the
south coast. And we have
the whole range of things
in between. And going into
the other islands, we will
have great opportunities
within the brand to meet
most markets’ demands.”
Chatrani adds that while
Elegant Hotels is a publi-
cally-traded company that
