trend toward functional waters and specialized offerings that command premium prices. This approach mirrors successful global brands that have expanded from single products into comprehensive beverage portfolios while maintaining quality standards across all offerings. SUSTAINABILITY AND TECHNOLOGY INTEGRATION Environmental consciousness increasingly drives purchasing decisions in the global bottled water industry, with consumers seeking brands that prioritize sustainable packaging and ethical practices. The premium segment particularly benefits from this trend, as eco-conscious buyers willingly pay higher prices for products demonstrating environmental responsibility. Companies worldwide respond by investing in renewable energy, recycling programs, and advanced packaging solutions that balance functionality with environmental impact. Lifespan addresses sustainability challenges through multiple initiatives, recognizing the complexity of packaging decisions.“We have recognized that every 58 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 07
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