a challenge shared by many Trinidad and Tobago businesses as the country grapples with persistent currency access issues. The International Monetary Fund has identified addressing these shortages as a priority for the nation’s economic stability. Despite these constraints, V&S remains committed to modernization. Following their participation in PACK EXPO Vegas in 2023, where five company representatives scouted automation solutions, they continue pursuing technological upgrades within space limitations.“We have a bit of constraint when it comes to space within the facilities,”Viraj explains. “Therefore, we try to get suppliers to adjust or recommend machinery that would be suitable for our operation without putting us under any constraints or having us revisit any infrastructure work.” On artificial intelligence integration, Viraj offers a pragmatic assessment. “At this point I don’t think we’re ready for AI intervention. I personally use AI a lot, but that’s more as a consultative measure. With regards to AI integrated with machinery, we are not at that stage yet.” TARGETING NEW DEMOGRAPHICS AND INTERNAL TRANSFORMATION V&S Pharmaceuticals recognizes that sustaining growth requires both external market development and internal organizational evolution. With pharmaceutical companies globally investing heavily in customer engagement transformation, V&S has enlisted consultancy services to modernize their approach to younger consumers. “We realized that we were in a spot where we needed fresh eyes to tell us what we need to reach the next generation within the region,” Viraj acknowledges. “Our products are largely legacy products, and we need to find creative ways to be able to target younger clients.” The company has engaged a marketing consultant to develop strategies for demographic expansion, though implementation remains in early stages. “Right now, we’re actually in the consulting phase where we meet with our consultant and she’s 17-19 Label Boulevard, New Industrial Estate, Trincity, Trinidad, W.I. Tel: 1 (868) 640-5770/5971/7569/7840 Fax: 1 (868) 640-6160 Email: trindata@outlook.com 3.6 inches 4.9 inches LUNCH BOXES COOKIE BOXES CAKE BOXES CUPCAKE BOXES BURGER BOXES HOTDOG BOXES PIZZA BOXES TRAYS 1-868-221-8142 A division of Trinidad Dataforms Limited 20 Label Boulevard, New Industrial Estate, Trincity, Trinidad, W.I. WE CUSTOMIZE TO MEET YOUR BUSINESS NEEDS. copy paper COPY PAPER POS THERMAL ROLLS BOND ROLLS CONTINUOUS FORMS CHEQUES STOCK TABS INVOICES LASER FORMS COMMERCIAL PRINTING MAILERS Manufacturers & Exporters of BIODEGRADABLE FOOD BOXES: PLAIN & PRINTED 95 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 07 V&S PHARMACEUTICALS LTD.
RkJQdWJsaXNoZXIy MTI5MjAx