product, which is very unique, because most people drink it as a wine, but we’ve actually said, okay, let’s take it one step further and use things like lemongrass, which we get, and some of the local ginger,” Anand says. The company’s signature packaging includes three-dimensional bottles molded in lion shapes and transparent skull designs.“We are all a small batch. We don’t make anything in our spirit side that’s more than two to three hundred cases at one particular time.” BUILDING JAMAICA’S FIRST NEW DISTILLERY IN 25 YEARS Capital investment represents the next critical phase for RJ Rums as Anand prepares to break ground on what will mark a historic milestone for Jamaica’s spirits industry. While global distillery tourism generates billions in economic impact, with whiskey tourism alone valued at $19.17 billion globally, Jamaica has seen minimal new distillery construction for decades. Let Your Senses Take You There A premier supplier of quality flavours, fragrances and baking ingredients for beverage, baking, confectionary and ice cream manufacturers across the Caribbean. TEASE THE SENSES @caribbeanflavoursjm 226 Spanish Town Road, Kingston 11, Jamaica, W.I. (876) 923-5111 | (876) 923-8777 info@cffjamaica.com www.caribbeanflavoursjm.com “We are getting ready to bring in some investors, and we are going to be building the first new distillery in Jamaica for them in 25 years,” Anand confirms. The project leverages modern technology unavailable to Jamaica’s heritage distilleries, some dating back centuries.“We’re just looking at securing all our funding, trying to get the permits and all the permissions. Once that’s done, then we’re definitely moving forward with building a state-of-the-art distillery.” 35 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 06 RJ RUMS & SPIRITS
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