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Bashco Trading Company
very engaged.”
Omar has some ambitious,
long-term plans for the compa-
ny, as well. “One is developing a
strong e-commerce platform for
Bashco,” he reveals. “We carry in
excess of a hundred thousand
SKUs (Stock Keeping Units) –
the different items in our stores.
So, to go towards an e-com-
merce market, to list all of those
items, is a daunting challenge,
but something I’m working to-
wards. My concept is, within five
to ten years, to reach out to the
current Diaspora who have ties
to Jamaica to try and get them interested, and
then take it a step further and actually have a
strong online retail presence across Jamaica.”
“Concurrent with that, from an operational
perspective, is going to come, out of necessity,
upgrades of our point-of-sales systems and
the centralization of our distribution, ware-
housing, and so on– a general upgrade and
improvement in those areas,” Elias says. “And if
opportunities present themselves in terms of
location, where we can have an addition to our
stores, and the location is right, we will certain-
ly jump at that with both hands,” he adds.
Meanwhile, “The Store That Gives You More”
will continue to provide its customers the best
options in offerings, quality, and price. “We are
in it for the long haul, and we are constantly
looking for ways to re-engineer, re-tool, re-de-
velop, and re-design, so that we become better
at what we do,” Elias declares. “If you ask people
about our company in Jamaica, they will say
that we are always in the spotlight in terms of