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discussion this year with our Executive team and
the Board.” (Southern Electrical is a privately held
company with a Board of Directors.)
“Freight and related costs is a key issue for our
company, especially in a small, competitive market,”
she continues. “Going forward, we will work on strat-
egies and forge partnerships that will help to lower
cost and make the goods more affordable to our
customers. Another point is the government’s ability
with the utilities to get on the solar alternative en-
ergy bandwagon–which we can also benefit from
as suppliers and with social responsibility in terms
of providing alternative energy types of products.”
The customer base for Southern Electrical is the
corporate section of Grenada, hotels, the university,
contractors, and homeowners. “The dynamism of our
brand speaks for itself: ‘Best Value, Quality Products,
Expert Advice.’We’ve been around for 20 years, we’re
not a fly-by-night. Our products have gone through
the ringer, so we recognize what’s good or not, we
know what makes sense, and what’s applicable to
our market, which is quite unique.”
Then, there’s the expert advice. “You may come
to the store with a request, but you just don’t know
what you’re looking for. This is not a D-I-Y, where
you come in and if it’s not on the shelf, too bad. This
is a place where we have the technical knowledge
and flexibility to get you what you need, and you
walk out the door a happy customer.
“We are always sitting on the technological edge.
Given today’s global interest in climate stabilization,
we’re focused on energy-efficient products. That’s
one of the pin-points of sourcing for us; what’s
hottest in solar capability that’s available for us at
12 degrees north of the equator –we’re in a perfect
position for it.”
Southern Electrical Company Ltd.
Preferred
vendor
n Electrium