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AT A GLANCE

Southern

Electrical

Company Ltd.

WHAT:

Leading electrical and

lighting supplier in Grenada

WHERE:

Grand Anse, St.

George’s, Granada

WEBSITE:

www.segrenada.com

Southern Electrical Company Ltd.

garden illumination. Supported by all the major

lighting manufacturers, such as Elgo, Kichler,

Progress Lighting, and Seagull Lighting, Southern

Electrical supplies the most sought-after product

available today.

The ground floor of the store focuses on hard-

ware necessary for electrical installations in res-

idential, industrial, and commercial applications.

Electrical wiring accessories (switches, sockets,

distribution panels and breakers, isolators, trans-

formers, etc.), tools, small electrical appliances,

and a nut and bolt center are all available, along

with a friendly, knowledgeable staff ready to

impart expert advice.

“We currently employ 20 full-time persons,

with an occasional need for four to five persons,

part-time,” says Gooding. “We have just one retail

location in the capital city; however, we do pro-

vide services and products to our neighboring

islands of Carriacou and Petit Martinique. Our

team visits the clients there; we communicate

by cellular phone; we transport goods by a local

ferry. So, we do have that connection outside

mainland Grenada.”

Southern Electrical also has a wholesale di-

vision as a separate arm of the business, where

project-size sales are handled. “For example,”

says Gooding, “if there is a new development

going on– a new hotel, or apartment building,

or school –we provide specialized service to the

contractor and the developer. Not only from a

retail front, but more from a technical, wholesale,

direct-to-the-contractor type of sales and service,

Southern Electrical basically project manages the

supply of materials to the customer, supports him

in the technical aspects of the documentation,

the drawings, materials specified in the orders;

that’s our project side. Then we have the whole-

sale side, where Southern Electrical simply sells

products at trade prices to other retailers. And

that’s reciprocal, as well.”

Three important factors differentiate Southern

Electrical from competitors:

Customer service; expert advice. “Part of our

branding is ‘Best Value’, ‘Quality Products’, and the

last part of that is ‘Expert Advice’.We always talk

about the product, the uses of the product, with

the customer. So, even if he already has a certain