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Southern Electrical Company Ltd.
local market and made the decision to opti-
mize on a new approach. Together with his two
sons and a former staff member, he established
Southern Electrical.”
From conception, the mindset was to create
a Grenadian company for the Grenadian peo-
ple; a company that delivered the highest quality
service and products; the kind of products Mr.
Duncan, himself,would like to buy.As a renowned
electrician in the region, he realized the niche was
in providing professional and specialized services
to the customers he served, and liaising with sup-
pliers to provide products fitting the customers’
specifications, as well as industry standards.
Gooding adds, “Basically, that is the genesis
of our company.Today,we continue to provide
our customers these services to an even greater
extent.The evolution since then has given rise to
partnership with other stakeholders and policy
makers to reduce energy costs.And that is what
drives Southern Electrical today.”
At Southern Electrical where cus-
tomers always come first, savvy
business sense, knowledge of the
industry and keen interest in
technological advancements
are proving
invaluable for
the continued
success and
growth of the family business.
Gooding explains the intricacies of prod-
uct sourcing: “Going through the Caribbean,
we have 220 volts in some places, following
the British standard, and 110 volts in plac-
es like Trinidad, where they’re following U.S.
standards. Grenada is a 220-volts market, so
a large quantity of our products come from
England– all the switching, the accessories,
things like that.We do bring some product
out of the U.S., some out of China, countries
like Puerto Rico, and the other CARICOM
members like Trinidad.”
Southern Electrical Company’s retail loca-
tion is a popular destination for homeown-
ers and contractors, alike. The Lighting
Showroom on the second floor
features contemporary lighting
fixtures, ceiling fans, and innovative
lighting solutions for kitchen, living
room, bedroom, bathroom, outdoor, and