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The Club Barbados Resort & Spa
being upgraded. So far, about 65 percent of the
bathrooms have been done; the scope of work
includes re-tiling, new fittings, new tubs, and
tub-shower conversions. In addition, new air-
tight, soundproof windows are being installed
in every bathroom. About ninety percent of that
work is done.
Regarding marketing initiatives, Zephirin
explains, “We have a robust online presence
with travel agents, partnerships with all the ma-
jor tour operators in the U.K. Europe, and North
America, and a healthy repeat-clientele factor
who book directly with Elite or with their favorite
teammember just prior to them departing the
Resort on their current stay.What we’re looking at
currently are small incentive or reunion-groups,
15 to 50 rooms double occupancy.We just redid
our meeting roomwhich can accommodate 75
people theater-style, 45 persons banquet-style,
and 125 persons reception-style when using the
pre-function verandah space.”
When courting smaller groups that suit the
nature and size of the resort, Zephirin adds, “We
strive to target group profiles that will comple-
ment our individual guest expe-
rience. Market-mix diversifica-
tion is key to maintaining higher
occupancies so penetrating the
Dive, Heritage and Sports niche
markets is certainly in our future.
Being on the water and located
in Historic Holetown definitely
assists this effort.”
“The Club Barbados Resort
& Spa promises an absolutely
stress-free, restful stay expe-
rience in a child-free envi-
ronment, with a world-class
Boutique Spa to soothe the
routine of your life away,” Zeph-
irin points out. “If you want to
reconnect in a meaningful way
with your partner, this is the
place.” Reconnection can be
done totally relaxed or with full
participation in activities, such
as a wide array of motorized
or non-motorized water sports.
There are three freshwater
swimming pools, a freshwater
Jacuzzi, tennis (court-lit for night
play), a fitness center, snorkel-
ing, windsurfing, reef-fishing,
water skiing, kayaking, and
paddle boarding, with skippered
or self-sale catamaran sailing.
Off-property excursions such as
a rum and history tour in historic