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The Club Barbados Resort & Spa
Holetown, a turtle feeding trip or a sunset cock-
tail cruise can be arranged for a truly authentic
Bajan experience.When it’s time to relax, the
luxurious Tranquility Spa offers a full range of
services, including massages, facials, a nail sa-
lon, and a menu of herbal treatments. Gender
specific sauna and steam rooms are available.
Spa packages are available for purchase at
the resort.
Zephirin acknowledges,“Some visitors to the
island like to take part in a full slate of activ-
ities.Others like to do nothing at all.We offer
the best of both worlds here.That’s our unique
selling proposition, that we have this blend.You
can have a relaxed time, and there’s no pressure
to take part in activities. But if you do want to
get up and be more active than yesterday, being
all-inclusive, there is the capacity for a more
active stay experience.”
The Club has no large strategic plans for
expansion, because they’re on a very tight
footprint, geographically. “However,” Zephirin
emphasizes, “our approach to our guests is to
build relationships, to encourage emotional
attachments with who serves them, so they
feel like family and that we know what they
want (before the request), when they want it
and, of course, if they want it on a particular
day–because even though they like a cer-
tain experience, they may not want to have it
seven days a week. Maybe five days, and then
for two days, try something else. That may
sound like something everybody else is doing,
but we have a very strong number of repeat
guests. A lot of people come here to make
friends, and they come back together. To com-
plement that, we want to have a far more in-
dividualized approach to those customers, so
we note their habits and tastes unbeknownst
to them. We then empower our staff to act
on these guest preferences as soon as they
step on property; this delights our guests as